Miriam Webb, better known as “MiritheSiren” on TikTok, never expected her Chick-fil-A employee lunch videos to go viral. But now, she’s making waves in the fast-food world with a new partnership with Shake Shack.
From Breakup to Breakout
When Miriam Webb started posting videos of her employee meals from Chick-fil-A, it was simply a way to distract herself from a recent breakup. Little did she know that her casual and inviting personality would resonate with thousands of viewers. Webb’s lunchtime hauls went from a few thousand likes to hundreds of thousands in just a month.
The Authentic Connection
Webb’s connection with her viewers was genuine. Sitting in the break room in her Chick-fil-A uniform, she would share exactly what she was eating and talk to her audience like they were her friends. This authenticity and the secret menu hacks she shared, such as her milk tea creation using sweet tea and vanilla creamer, made her videos a hit.
Chick-fil-A Takes Notice
It wasn’t long before Chick-fil-A caught wind of Webb’s viral videos. A news outlet reached out to the fast-food giant for a comment, and that’s when they realized the star they had in their midst. Webb wasn’t in trouble, but she was asked to refrain from posting videos in uniform or within the restaurant. Although she understood the request, Webb felt that recording her videos outside of work would diminish their authenticity.
A New Partnership with Shake Shack
On April 15, Webb announced that she would no longer be creating Chick-fil-A content. Fans showed their support, and Webb’s DMs were flooded with messages from brands looking to collaborate. Among them, Shake Shack stood out the most. With its owner hailing from her hometown of St. Louis, Webb had always felt a connection to the burger chain. A few days later, she posted a sponsored video eating Shake Shack, which “skyrocketed.” Now, Webb has a long-term partnership with Shake Shack, as well as collaborations with El Pollo Loco and Zaxby’s.
From Chick-fil-A to Social Media Star
Webb is amazed by the opportunities that have come her way since leaving Chick-fil-A. She now focuses entirely on social media, and the support she receives is overwhelming. Her time at Chick-fil-A prepared her for the responses she gets online, reminding her to keep her composure and respond with kindness. Despite parting ways with the fast-food chain, Webb is still proud of her time there.
For Miriam Webb, a simple lunchtime distraction turned into an exciting new chapter in her life. And with her friendly and engaging personality, there’s no doubt that her social media star will continue to rise.